When Web site usability guru Jakob Nielsen tested how well
major corporate sites met the needs of reporters, he gave
them a “D” grade. Journalists who tested sites for him
located basic information such as the companies’ financials,
management team, commitment to social responsibility t https://npfinancials.com.au/and a
phone number for a PR contact only 60 percent of the time.
An excellent way to meet reporters’, editors’ and producers’
needs is online press room, collecting what they need to
know about your organization in one place. Some sites offer
this as a subchoice under “About Us,” while others have a
major link called “Press Room,” “For the Press” or “For the
Media.” By providing press-friendly materials on demand 24
hours a day, 365 days a year, you increase the odds of
someone writing about you, using photos you’ve supplied and
doing so with accuracy.
Your online press room should contain, at a minimum:
* An organizational profile
* Names and bios of principals and executives of your
organization
* A PR contact with name, email address and telephone number
* Press releases, presented with the most recent first
Optional extras for your press room include:
* Online versions of recent annual reports or white papers
* Downloadable photos of products or key personnel
* Statements about relevant controversial issues currently
in the news
* Suggested angles for feature